Zeblaze Privacy Policy
Last Updated: July 11, 2018 (This Policy will be taken effect as of July 11, 2018)
Thank you for using Zeblaze!
Your privacy is important to us. Zeblaze respects your right to privacy. This Privacy Policy explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights.
This Privacy Policy applies to personal information that we collect through Zeblaze app, Zeblaze series devices, THOR series smart loudspeakers manufactured by Zeblaze(collectively referred as "Zeblaze services" or "services of Zeblaze").
If your Zeblaze services are provided in English language, then currently operation system is powered by Google (formerly as Android System). Zeblaze does not own or control Android System by Google and when you interact with them,
you may be providing information directly to Wear OS by Google and other third parties of their choosing. These third parties will have their own rules about the collection, use and disclose of information. We encourage you to review their privacy policies.
When this Policy mentions "Zeblaze", "We", "Us", or "Our", it refers to the Zeblaze Technology Company Limited that is responsible for your information under this Privacy Policy (the "Data Controller").
If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Policy.
Quick links
We recommend that you read this Privacy Policy in full to ensure you are fully informed. However, if you only want to access a particular section of this Privacy Policy, then you can click on the relevant link below to jump to that section.
1. What Does Zeblaze Do
2. Legal Basis for Processing Personal Information
3. How We Collect Your Personal Information
4. How We Use Your Personal Information
5. How We Share, Transfer, Publically Disclose and Retain Your Personal Information
6. How We Protect Your Personal Information
7. Your Rights to Manage the Personal Information
8. Our Notice
9. Third Party Partners & Integrations
10. Data Retention
11. Global Operations and International Data Transfers
12. How We Use Cookies and Other Tracking Technologies
13. How We Dispose the Personal Information of Children
14. Privacy Policy Update
15. How to Contact Us
1. What Does Zeblaze Do
We are transforming the way individuals connect with the Internet and with each other through smartwearable technology and data-driven innovations. Our mission is to make the world more connected.
For more information about Mobvoi, please see the "About Us" section of our Website at http://www.zeblaze.com/page/contact-us
2. Legal Basis for Processing Personal Information
If you are a visitor from the European Economic Area, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights,
or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.
If we ask you to provide personal information to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory
or not (as well as of the possible consequences if you do not provide your personal information).
If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our platform and communicating with you as necessary to provide our services to you
and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests
and if appropriate we will make clear to you at the relevant time what those legitimate interests are.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the "How to contact us".
3. How We Collect Your Personal Information
When you use the services of Zeblaze, we ask for and collect the following your personal information.
3.1 Information that you provide voluntarily
For using Zeblaze services, we may ask you to provide personal information voluntarily. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the
point we ask you to provide your personal information.
Information that is necessary for the use of the Zeblaze services
This information is necessary for the adequate performance of the services provided by Zeblaze. Without it, we may not be able to provide you with all the services requested by you.
Account Information. When you sign up a Zeblaze account, we require certain information such as name, phone number and/or email address.
Personal Information you choose to share with us
You may choose to provide us with additional personal information in order to have a better user experience when using services of Zeblaze. This additional information will be processed based on your consent.
We kindly remind you that when you use THOR series, such information will be provided to Android System by Google and you will be informed in time when Android System by Google and other Google apps ask for your
personal information.
Additional profile information. You may choose to provide additional information as part of your Zeblaze profile (such as gender, photo, nickname, Date of Birth, common address, and mailing address).
Your physiological information. You may choose to provide your information on physiological feature, sports and health when you using the Fitness app, Health app, Heart Rate app, Step Ranking app and some dial plates,
such us your height, weight, step number, calorie consumed, sports mode (i.e. running or walking) and walking distance.
Reminder on SENSITIVE PERSONAL INFORMATION. Some of the personal information that you provide may include sensitive personal information, such as your personal health information; such information is more strictly
regulated than other types of personal information. Before providing any “sensitive” personal information to us, please clearly consider whether it is appropriate.You agree that your sensitive personal information may be
processed in accordance with the purposes and methods described in this Privacy Policy. You of course have the rights to control, please see Section 7 Your Rights to Manage the Personal Information.
Share Information refers to your information or information related to you shared voluntarily on Zeblaze services. The share information can include the information you posted on Zeblaze accounts (including your publicized
personal information, your Zeblaze account name, and Zeblaze account user photo, Bluetooth, video and recording obtained from the camera and/or radio sensor in your device with your prior consent). The share information
also includes the information related to you shared by other users who use the services of Zeblaze(including location data and log information).
3.2 Information we automatically collect from your use of the Services of Zeblaze
When you use the services of Zeblaze, we automatically collect the following your information from your device. In some countries, including countries in EEA, this information may be considered personal information under
applicable data protection laws.
Specifically, the information we collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location)
and other technical information. We may also collect information about how your device has interacted with our website, including the pages accessed and links clicked.
Collecting these types of information enables us to better understand the users. We use this information to analyse your preference, habit and location, etc. so as to provide more tailored services to you (e.g. accurately record your
movement trajectory and provide advertising and promotion information that better meets your needs).
This information is necessary for the adequate performance of our contractual obligation to enable us to comply with legal obligations and given our legitimate interest in being able to provide and improve the functionalities of
services of Zeblaze.
Location Information. The location of the device when you are using the products of Zeblaze, such as GPS, wifi, compass, accelerometer or other sensors used by your mobile devices. Internet protocol address (IP address) of the
device or Internet service you used to access the services of Zeblaze.
Log Information. The location of the device when you are using the products of Zeblaze, such as GPS, wifi, compass, accelerometer or other sensors used by your mobile devices. Internet protocol address (IP address) of the device
or Internet service you used to access the services of Zeblaze.
Technical information. We automatically collect such as information related to your mobile operator, your web browser or the setting information you provided to access other programs of Zeblaze, your IP address and the version
and identification number of your device (e.g. IMEI number and Android ID);
Communication information by Zeblaze.Communication information by Zeblaze.
3.3 Information that we obtain from third party
From time to time, we may receive personal information about you from third party sources (including Google etc.), but only where we have checked that these third parties either have your consent or are otherwise legally permitted to
disclose your personal information to us.
The types of information we collect from third parties include account information and we use the information we receive from these third parties to create/sign up Zeblaze account and maintain and improve the accuracy of the records
we hold about you.
These third parties will have their own rules about the collection, use and disclose of information. We encourage you to review their privacy policies.
3.4 Data measured by Essential Mode
4. How We Use Your Personal Information
We use, store, and process your information, including your personal information, to provide, understand, improve, and develop our Services of Zeblaze, create and maintain a trusted and safer environment and comply with our legal
obligations.
4.1 Provide, improve and develop Zeblaze Services
For providing the services of Zeblaze (and specific function within services of Zeblaze). For example, you can make Bluetooth calls in the software of Zeblaze and display relevant contents based on your location.
For providing logistics delivery, order inquiry, after-sales service relating to services as you purchased our products via online store.
For sharing your personal information between Zeblaze services. The collected personal information when you use Zeblaze devices can be used in another Zeblazedevice to provide you with specific content. You can also request
us, from time to time, to transfer or transmit the stored personal information between Zeblaze services (if available).
We process this information given our legitimate interest in improving Zeblaze services with it, and where it is necessary for the adequate performance of the contract with you.
4.2 Create and maintain a safer environment
For customer service, security, fraud detection, archive and backup purposes as we provide the services of Zeblaze which in line with Zeblaze Terms of Service and other Zeblaze policies.
Comply with our legal obligations.
We process this information given out legitimate interest in protecting services of Zeblaze to measure the adequate performance of our contract with you and to comply with applicable laws.
4.3 Provide, customise, measure and improve our advertising and marketing
For the better understanding how you access and use the services of Zeblaze, improving the services of Zeblaze and developing new services; and for responding to users’ wishes and preference, including language setting, location
setting, personalised support services and instructions; or for giving other responses to you and other Zeblaze services users.
For product presentation, personalised recommendations and sending promotional information, such as airplane/train journey, cinema film schedule, regional weather alteration message, and interested news/topics, etc.
We will process your personal information for the purposes listed in this section given our legitimate interest in undertaking marketing activities to offer you products or services that may be of your interest. You can opt-out of receiving
marketing communications from us by following the unsubscribe instructions included in our marketing communications or changing your notification settings within your Zeblaze Account.
4.4 In general, we will use the personal information we collect from you only for the purposes described in this Privacy Policy or for purposes that we explain to you at the time we collect your personal information. However, we may also
use your personal information for other purposes that are not incompatible with the purposes we have disclosed to you, we will ask for your consent in advance or if for archiving purposes in the public interest, scientific or historical research
purposes, or statistical purposes and where this is permitted by applicable data protection laws where published in the relevant jurisdictions.
4.5 The agreement or clauses relating to use personal information in Zeblaze Terms of Service, if any, is still subject to this Privacy Policy.
5. How We Share, Transfer, Publically Disclose and Retain Your Personal Information
Share your personal information to any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise,
establish or defend our legal rights, (iii) to protect your vital interests or those of any other person; or (iv) to pursue our legitimate interests where your rights and freedoms do not outweigh these interests.
5.3 Our affiliated companies
To enable or support us in providing services of Zeblaze, we may share your information, including personal information, within our corporate affiliates. We only share the necessary personal information and we are bound by the purpose stated
in the Privacy Policy. If the affiliated companies change the purpose of processing personal information, they will ask for your re-authorization and re-consent. Leanr more about our affiliates here. The data sharing is necessary for the
performance of the contract between you and us.
We may share some of your personal information with our partners to perform a contract with you. Service providers may be located inside or outside of the European Economic Area (“EEA”). In particular, our service providers are based
in Europe, India, Asia Pacific and North America.
We will share your necessary information to service providers that support our worldwide business for the following purposes: 1) Assisting us in providing the services of Zeblaze for you; 2) Assisting us in performing the purpose stated in
「How We Use Your Personal Information」section; 3) Fulfilling our responsibilities and enforce our rights under the Zeblaze Terms of Service or this Privacy Policy and/or assist in understanding and improving our services; and 4) Provide
the technical infrastructure service, analyse the usage mode of our services, measure the effectiveness of advertisement, services and payment convenience, or conduct academic research and survey.
For example, suppliers who need your delivery address to arrange delivery; communication service providers who sends E-mail or push notice on our behalf.
We will only share your personal information for legitimate, reasonable, necessary, specific, and explicit purposes. And we will only share the necessary personal information to provide services. These providers have limited access to your
information to perform these tasks on our behalf and are contractually bound to protect and to use it only for the purposes for which it was disclosed and consistent with this Privacy Policy.
5.5 Authorised advertising and analysis service partners.
Only if obtaining your consent, we will not share your personal information with the partners who provide advertisement and analysis service. We will provide these partners with information about their advertising coverage and effectiveness
without providing your personal identifiable information, or we may aggregate this information so that it does not identify your identity. For example, if advertisers agree to comply with our advertising guidelines, we may provide feedback
about the effect, audience population of the advertisement or the number of people affected by the advertisement to install apps, or non-personal-identifiable demographic information (such as "25-year-old male in France with software
development habit ") to assist them understand their audience or customers.
5.6 Business transfers
If Zeblaze undertakes or is involved in any merger, acquisition, reorganization, sale of assets, bankruptcy or insolvency event, then we may sell, transfer or share some or all of our assets, including your information in connection with such
transaction or in contemplation of such transaction (e.g. due diligence). In this event, we will require the new companies or organisations that hold your personal information to continue to be bound by this Privacy Policy, otherwise we will
require the companies or the organisations to ask for your re-authorisation and re-consent.
5.7 Aggregated data.
We may also share aggregated information (information about our users that we combine together so that it no longer identifies or references an individual user) and other anonymised information for regulatory compliance, industry and
market analysis, demographic profiling, marketing and advertising, and other business purposes.
5.8 Reminder on processing personal data with third parties