Zeblaze Privacy Policy

Last Updated: July 11, 2018 (This Policy will be taken effect as of July 11, 2018)

Thank you for using Zeblaze!

Your privacy is important to us. Zeblaze respects your right to privacy. This Privacy Policy explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights. 

This Privacy Policy applies to personal information that we collect through Zeblaze app, Zeblaze series devices, THOR series smart loudspeakers manufactured by Zeblaze(collectively referred as "Zeblaze services" or "services of Zeblaze").

If your Zeblaze services are provided in English language, then currently operation system is powered by Google (formerly as Android System). Zeblaze does not own or control Android System by Google and when you interact with them, 

you may be providing information directly to Wear OS by Google and other third parties of their choosing. These third parties will have their own rules about the collection, use and disclose of information. We encourage you to review their privacy policies.

When this Policy mentions "Zeblaze", "We", "Us", or "Our", it refers to the Zeblaze Technology Company Limited that is responsible for your information under this Privacy Policy (the "Data Controller").

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Policy.

Quick links

We recommend that you read this Privacy Policy in full to ensure you are fully informed. However, if you only want to access a particular section of this Privacy Policy, then you can click on the relevant link below to jump to that section.

1. What Does Zeblaze Do

2. Legal Basis for Processing Personal Information

3. How We Collect Your Personal Information

4. How We Use Your Personal Information

5. How We Share, Transfer, Publically Disclose and Retain Your Personal Information

6. How We Protect Your Personal Information

7. Your Rights to Manage the Personal Information

8. Our Notice

9. Third Party Partners & Integrations

10. Data Retention

11. Global Operations and International Data Transfers

12. How We Use Cookies and Other Tracking Technologies

13. How We Dispose the Personal Information of Children

14. Privacy Policy Update

15. How to Contact Us

1. What Does Zeblaze Do

We are transforming the way individuals connect with the Internet and with each other through smartwearable technology and data-driven innovations. Our mission is to make the world more connected.

For more information about Mobvoi, please see the "About Us" section of our Website at http://www.zeblaze.com/page/contact-us

2. Legal Basis for Processing Personal Information

If you are a visitor from the European Economic Area, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights, 

or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory 

or not (as well as of the possible consequences if you do not provide your personal information).

If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our platform and communicating with you as necessary to provide our services to you 

and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests 

and if appropriate we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the "How to contact us".

3. How We Collect Your Personal Information

When you use the services of Zeblaze, we ask for and collect the following your personal information.

3.1 Information that you provide voluntarily

For using Zeblaze services, we may ask you to provide personal information voluntarily. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the 

point we ask you to provide your personal information.

Information that is necessary for the use of the Zeblaze services

This information is necessary for the adequate performance of the services provided by Zeblaze. Without it, we may not be able to provide you with all the services requested by you.

Personal Information you choose to share with us

You may choose to provide us with additional personal information in order to have a better user experience when using services of Zeblaze. This additional information will be processed based on your consent.

We kindly remind you that when you use THOR series, such information will be provided to Android System by Google and you will be informed in time when Android System by Google and other Google apps ask for your 

personal information.

such us your height, weight, step number, calorie consumed, sports mode (i.e. running or walking) and walking distance. 

regulated than other types of personal information. Before providing any “sensitive” personal information to us, please clearly consider whether it is appropriate.You agree that your sensitive personal information may be 

processed in accordance with the purposes and methods described in this Privacy Policy. You of course have the rights to control, please see Section 7 Your Rights to Manage the Personal Information.

personal information, your Zeblaze account name, and Zeblaze account user photo, Bluetooth, video and recording obtained from the camera and/or radio sensor in your device with your prior consent). The share information 

also includes the information related to you shared by other users who use the services of Zeblaze(including location data and log information).

3.2 Information we automatically collect from your use of the Services of Zeblaze

When you use the services of Zeblaze, we automatically collect the following your information from your device. In some countries, including countries in EEA, this information may be considered personal information under 

applicable data protection laws.

Specifically, the information we collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location)

 and other technical information. We may also collect information about how your device has interacted with our website, including the pages accessed and links clicked.

Collecting these types of information enables us to better understand the users. We use this information to analyse your preference, habit and location, etc. so as to provide more tailored services to you (e.g. accurately record your 

movement trajectory and provide advertising and promotion information that better meets your needs).

This information is necessary for the adequate performance of our contractual obligation to enable us to comply with legal obligations and given our legitimate interest in being able to provide and improve the functionalities of 

services of Zeblaze.

device or Internet service you used to access the services of Zeblaze. 

or Internet service you used to access the services of Zeblaze. 

and identification number of your device (e.g. IMEI number and Android ID);

3.3 Information that we obtain from third party

From time to time, we may receive personal information about you from third party sources (including Google etc.), but only where we have checked that these third parties either have your consent or are otherwise legally permitted to 

disclose your personal information to us.

The types of information we collect from third parties include account information and we use the information we receive from these third parties to create/sign up Zeblaze account and maintain and improve the accuracy of the records 

we hold about you.

These third parties will have their own rules about the collection, use and disclose of information. We encourage you to review their privacy policies.

3.4 Data measured by Essential Mode

4. How We Use Your Personal Information

We use, store, and process your information, including your personal information, to provide, understand, improve, and develop our Services of Zeblaze, create and maintain a trusted and safer environment and comply with our legal 


4.1 Provide, improve and develop Zeblaze Services

4.2 Create and maintain a safer environment

We process this information given out legitimate interest in protecting services of Zeblaze to measure the adequate performance of our contract with you and to comply with applicable laws.

4.3 Provide, customise, measure and improve our advertising and marketing

We will process your personal information for the purposes listed in this section given our legitimate interest in undertaking marketing activities to offer you products or services that may be of your interest. You can opt-out of receiving 

marketing communications from us by following the unsubscribe instructions included in our marketing communications or changing your notification settings within your Zeblaze Account.

4.4 In general, we will use the personal information we collect from you only for the purposes described in this Privacy Policy or for purposes that we explain to you at the time we collect your personal information. However, we may also 

use your personal information for other purposes that are not incompatible with the purposes we have disclosed to you, we will ask for your consent in advance or if for archiving purposes in the public interest, scientific or historical research 

purposes, or statistical purposes and where this is permitted by applicable data protection laws where published in the relevant jurisdictions.

4.5 The agreement or clauses relating to use personal information in Zeblaze Terms of Service, if any, is still subject to this Privacy Policy.

5. How We Share, Transfer, Publically Disclose and Retain Your Personal Information

5.3 Our affiliated companies

To enable or support us in providing services of Zeblaze, we may share your information, including personal information, within our corporate affiliates. We only share the necessary personal information and we are bound by the purpose stated 

in the Privacy Policy. If the affiliated companies change the purpose of processing personal information, they will ask for your re-authorization and re-consent. Leanr more about our affiliates here. The data sharing is necessary for the 

performance of the contract between you and us.

information to perform these tasks on our behalf and are contractually bound to protect and to use it only for the purposes for which it was disclosed and consistent with this Privacy Policy.

5.5 Authorised advertising and analysis service partners.

Only if obtaining your consent, we will not share your personal information with the partners who provide advertisement and analysis service. We will provide these partners with information about their advertising coverage and effectiveness 

without providing your personal identifiable information, or we may aggregate this information so that it does not identify your identity. For example, if advertisers agree to comply with our advertising guidelines, we may provide feedback 

about the effect, audience population of the advertisement or the number of people affected by the advertisement to install apps, or non-personal-identifiable demographic information (such as "25-year-old male in France with software 

development habit ") to assist them understand their audience or customers.

5.6 Business transfers

If Zeblaze undertakes or is involved in any merger, acquisition, reorganization, sale of assets, bankruptcy or insolvency event, then we may sell, transfer or share some or all of our assets, including your information in connection with such 

transaction or in contemplation of such transaction (e.g. due diligence). In this event, we will require the new companies or organisations that hold your personal information to continue to be bound by this Privacy Policy, otherwise we will 

require the companies or the organisations to ask for your re-authorisation and re-consent.

5.7 Aggregated data.

We may also share aggregated information (information about our users that we combine together so that it no longer identifies or references an individual user) and other anonymised information for regulatory compliance, industry and 

market analysis, demographic profiling, marketing and advertising, and other business purposes.

5.8 Reminder on processing personal data with third parties

If we or our affiliated companies must share your personal information with any third party to help us provide and improve our Services. We also impose strict restrictions on how our partners can use and disclose the data we provide. For 

example, we will sign a strict confidentiality agreement with that third party and we will use reasonable efforts to ensure the third party to use your personal information only under the following circumstances: (i) comply with this Privacy 

Policy; And (ii) subject to any other instruction we issued to such third party, including any our implemented appropriate confidentiality and security measure. We may provide these partners with aggregated and anonymised information, 

or other non-personal-identifiable information.

6. How We Protect Your Personal Information

6.1 We have taken the safety protection measures which conform to the industry standard to protect your personal information that we collect and process about you, and prevent data from suffering from unauthorized visit, public disclosure,

 usage, modification, damage or loss. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. For example, when you exchange data (such as credit card information) 

between your browser and “service”, it is protected by SSL encryption; We provide Https-safe browsing way for the website appeared in the homepage of the Privacy Policy; We use the encryption technology to ensure the confidentiality 

of data; We use the reliant protection mechanism to prevent data from suffering from malicious attack; We deploy the access control mechanism to ensure only authorized person can access the personal information; And we hold the safety 

and privacy protection training course to strengthen the recognition of our personnel about the importance of personal information protection.

6.2 In the case of a personal data breach, Zeblaze as data controller is under a legal obligation to notify the supervisory authority without undue delay (normally within 72 hours) unless the breach is unlikely to result in a risk to the rights and 

freedoms of the individuals.

6.3 We take all reasonable and feasible measures to ensure not to collect irrelevant personal information. We will only reserve your personal information to achieve the purpose stated in the Privacy Policy within the period required, unless 

such period need permitted by laws to be extended.

6.4 The internet is not an absolutely secure environment, and the email, instant messaging and other forms of communication with other Zeblaze users are not encrypted. We therefore strongly recommend that you do not to send the confidential 

information in this way. Please use a complicated password to secure your account.

6.5 We will make our best effort to ensure the security of any information you send as the internet environment is not absolutely secure. In the unfortunate event of a personal information security incident, we will promptly inform you in accordance

 with the requirements of laws and regulations, including the basic situation of such incident, its possible impact, the treatment measures we have taken or will take, suggestions on how to prevent and reduce risks and remedial measures for you, etc.

 We will timely inform you of the relevant situation of events by E-mail, letter, telephone and pushing notice. If there is any difficult to inform the personal information owner individually, we will take reasonable and effective ways to issue an 

announcement. Meanwhile, in accordance with the requirements of the regulatory authorities, we will actively report such authorities the development of the personal information security events.